Video & Multi Format SEO - Greater than the Sum of its Parts

If your webmaster still uses Simple SEO your content may soon be obselete and doomed to obscurity. Multi-Format SEO is the only sure way to outperform your competitors.

The competition for first position on the "Web" search of Google is fierce for any keywords. There are millions of users all vying for the same mass of general traffic on the Internet. But Google is more than text. The same keywords searched on one of the "subformats" will show you the hidden opportunity. Try Images, Videos, Maps, News, Shopping, Books, Finance or Blogs. The alternate formats (read, not basic text) of Google provide a huge opportunity for intelligent marketers that know how to publish more than simple text. This is where the "long tail" of the Internet has real value.

Multi-Format Publishing

There are numerous options for ranking best in Google search. The better methods combine multiple media formats into blended pages of target rich content. Consider the benefits if I create a single page that contains a news-worthy article with video, images, maps, RSS subscriber feeds and Google-based products and publish widely with social media and properly formatted microformats for Google, Bing, Yahoo.

Contrast this with the average webpage using Simple SEO for Google. Who do you think has the better chance of getting found on the net?

Video on the net offers a real chance for your name, products and stories to get huge exposure and exlposive growth. Well crafted content can be a FREE ride to easy street if you publish it properly. One rule you must follow for any real business: the traffic must come back to your site if you want to convert SALES. YouTube, Blip.tv, Vimeo, Daily Motion and numerous other video portals offer huge exposure, but video on your site is the real ticket for any business. The best practices for website optimization have now gone beyond text and there's no looking back.

10 Things Better about owning a Social Video Network (vs. YouTube)

1. Video can be produced in-house or shared by one of your users
2. Video on your site provides better targeting
3. You control the content including transcription text, tags, contextual links, descriptions and keywords for each page
4. You control where the video is displayed
5. You control video thumbnails which double as traffic from imeag search
6. You have no competition from other videos
7. You don't have to worry about sharing your space with Google Ads
8. No one can take down your video
9. Your video links are shared directly to user social network profiles like Facebook, Twitter, Linked-In providing unique backlinks to your video
10. You can harvest and control the comments for improved site traffic

Top 10 Video Sources for a Social Video Network?

1. Video Blogging
2. On-Screen Spokesmodel News
3. On-Location Video Journalism
4. Video Interviews with Industry Experts
5. Webcam Conference Calls  on Skype
6. Video Comments & Testimonials
7. Power Point converted to HD Shows
8. Influential Video Rock Stars and Indy Film Producers
9. Video Branded Entertainment
10. Videos of Parties and Events Featuring You and Your Product